Becoming the global leader in any category doesn’t happen overnight. Becoming the global leader in a category that didn’t even exist is even harder. But that’s what Boveda did and continues to do since 1997.
We made “Never, ever, ever give up” one of our company values because that’s how important it was from Boveda’s very beginning.
Today that persistence looks like millions of two way humidity control packets getting shipped out each year to protect your finest cigars, regulate the environment of your favorite guitar and keep the terpenes in your cannabis where they belong.
That’s a lot to expect out of a humble brown packet, but Boveda has dedicated more than 20 years to protecting your passions.
The road to Boveda’s status as the top global manufacturer of 2-way humidity control wasn’t an easy one, and there were some bumps along the way. But when it came to our commitment to protecting your passions, there was no room for compromises–and as our most loyal consumers will tell you that commitment paid off.
Before Boveda (the company was named Humidi-Pak in the early days) made humidity control effortless and efficient. Before cigar connoisseurs were relegated to humidifiers that would only add moisture whether or not the cigars needed moisture. Other options included distilled water or sponges or other various foam and chemical solutions that were messy, labor intensive and beyond frustrating.
One determined humidor maker sought out a better way for humidifying his personal premium cigar collection and approached Dr. Al Saari, a retired General Mills chemist, who then recruited his trusted colleague and General Mills packaging expert Robert Esse. Together, they took Saari’s formulated salt solution and, with Esse’s help, they found a suitable permeable film that would hold liquid while allowing water vapor to pass through and developed the prototype for an unprecedented product that would change humidity control forever.
It was only when business experts and fellow cigar enthusiasts Sean Knutsen and Tim Swail were brought in that the quest to resolve humidity control became a business.
In The Garage
Now the story progresses, as most start-up stories do, to a makeshift office situated in an unassuming suburban home. Beginning in 1997, Humidi-Pak was officially founded there unleashing a product on the world that would transcend humidors and transform the cigar industry. But not overnight.
For the first 10 years of the company, the team ran on passion, coffee and little else to sustain themselves because while they believed in the product, everyone else had yet to catch on. They started selling a bag and humidity control as one all-inclusive solution primarily at cigar trade shows which excited the industry for how well it protected cigars. But here’s a problem you don’t hear often; it worked too well, and there was no need to purchase another bag because they lasted too long.
The team continued to innovate.
Passion and perseverance paid off. The team finally got their first major opportunity when large cigar manufacturers, including Lane Limited and A. Fuente Cigar Co., began placing a Boveda in their boxes, and small retailers nationwide started selling Boveda over the counter and even using them for their own inventory.
Humidi-Pak introduced a new improved product that was able to provide 2-way humidity control fast enough to work inside wooden desktop humidors under the brand name, Boveda, which means “vault” in Spanish.
And with a new name came even more innovation as the team continued to improve Boveda humidity control with a product that comes closer to the one we have today. Which is why in 2007 the cannabis industry suddenly took notice of a product that could protect the aroma, taste and effectiveness of flower industry-wide.
The next ten years saw explosive growth for the company in all of its chosen categories, but particularly in its partnerships with the top cigar manufacturers and the nation’s premiere cannabis growers. As legalization debuted in California and Colorado, consumers were further educated about terpenes, the quality of bud and evaporation and the caliber they should expect from a protected flower. They demanded a better product and Boveda was the only one that could enable it.
Twenty years passing, consumers still aren’t quite sure how to pronounce Boveda, but they do know when they see the Boveda logo that their passion, whatever it is, will be maximized.
And while the cigar industry has fully embraced Boveda as its preferred method of humidity control, the cannabis industry is still in the early adoption phase with consumers learning and demanding that their terpenes require protection. We keep hearing “Save the terps!” and we couldn’t agree more.
Meanwhile, the hemp industry is also recognizing Boveda’s role in its burgeoning industry, and instrument manufacturers like Fender are beginning to include Boveda in every case for purchase. Other uses for 2-way humidity control are just being discovered with SpaceX on board in employing Boveda for food storage.
From those humble beginnings way back in the late 90’s to now, Boveda has experienced tremendous growth, and that’s ultimately due to our passion in protecting yours.
It’s all science. Mix certain salts with water and together they naturally regulate humidity. Boveda’s patented packaging allows the cleanest, most-purified water vapor to either be emitted or absorbed.
Boveda acts on the environment around it. By adding and absorbing moisture, Boveda keeps the contents of a sealed container at a precise relative humidity (RH) level. Cool, huh? The number printed on Boveda are the RH%. Whatever product you’re storing calls for specific RH levels.
Join the conversation about all things cigars with cigar enthusiast Rob Gagner.
Scott Swail and Drew Emmer discuss the ins and outs of cannabis business with some of the industry’s leading experts.